Reema has worked as a producer for over 6 years for features, shorts, commercials and documentaries. She is also the Co-founder and Producer of I Laugh I Cry Films. She works as a marketing/brand consultant for start-ups in retail, entertainment and tech.
She has robust experience in every stage of production from inception, creative development and fundraising to distribution and marketing. Reema produced her first feature film at 24, which went on to receive festival acclaim and distribution. Her films have received recognition at Manhattan Film Festival, Marbella Film Festival and Edmonton Film Festival, among others.
Prior to entering the entertainment space, Reema worked in financial communications. Reema has worked with MTV, Miramax, McGraw-Hill and ABC/Disney. She has worn many hats, including commercial writer, creative producer, business developer and market researcher. Her varied background results in a multi-faceted experience that skews to marketing, PR and communications and a breadth of skill in the EMT industries.
Reema has a BA from NYU in economics and journalism, an MSc from the London School of Economics and an MA from USC in Global Media and Communications.
Sania has over 7 years of experience as a director, writer, producer and editor of features, shorts and commercials. She's the Co-Founder, Writer and Director of I Laugh I Cry Films. She has written over 5 original feature film scripts.
Sania was born and brought up in the heart of Bollywood – Mumbai, India - where she fell in love with filmmaking at the age of 13, when she worked as an actor. Since, she has immersed herself in filmmaking as a producer, director and writer. She is highly experienced in dramatic filming and working with actors
Sania has worked with Focus Features, Behind the Burner, MTV/VH1, USA Studios, IOM Production Company, News12 in The Bronx and Indiepix, for shows and films like Behind the Music, Milk & Taking Woodstock. She worked closely with Oscar-nominated director Roland Joffe and Indian National Award-winner Victor Banerjee on her previous features.
Her work has received recognition at Cannes, Mill Valley, South Asian Film Festival, Houston Film Festival, London Film Festival, Manhattan Film Festival, among others. She directed her first feature film at 25, which went on to receive festival acclaim and distribution.
Sania has a BFA from NYU in filmmaking.
We are LuminouStudios, a bicoastal (LA + NYC) production company focused on creating video content for start-ups, mostly in tech, lifestyle and fashion. We began as indie filmmakers, so our approach is to bring together cinematic style storytelling and branded content to create a high-quality product.