Video Marketing for Startups

By: Nikita Patel

Explainer videos, marketing videos and commercials have proved successful for all companies, from small startups to huge corporations. Here are some reasons to include video in your marketing platform for your startup!

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1.     Videos help build trust and credibility

If you are a startup, you are most likely in search of funds from various investors. In order to capture the attention of potential customers and investors it is important to provide evidence you have a successful company. Video can provide tangible evidence that your company is doing well. A good quality video can also demonstrate you have the resources and funding to spend on marketing.

2.     Insight into your startup culture and CEO

Every company is different and video marketing allows companies to share their uniqueness. The tone or theme of you video can really help your audience get a sense of not only what your company stands for but also you.

3.     Allows you to control the message of your company

What does your company stand for? Video marketing is the perfect place to answer this question because you are in charge of how your company is perceived.

4.     Engaging many types of customers

Video marketing can help attract many customers because it is such a universal platform. Not only can babies watch and be engaged with video but it also allows those “lazy” customers to watch and learn what your company has to offer.

5.     Online visibility and social shares

Video and online video have become synonymous; all video can now be shared via the Internet at the touch of a finger. Having online presence cannot only attract more customers but also increases the amount of people engaging with your company.

Video marketing and advertising has become accessible and affordable and can greatly impact your company’s success. These are only 5 reasons why you should prioritize video marketing in your business!

 

5 Tips For Creating Effective Social Media Content

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By: Liana Saidai

It’s no secret that social media has become increasingly popular over the past few years. Using social media as a marketing platform allows brands to engage and communicate with their audiences on a more personal level. It’s crucial for companies to build relationships with their target markets in order to gain trust and brand loyalty. In order to build these relationships, brands must create consistent and high quality content. There are several factors that go into making effective and successful content.

Here are some tips to keep in mind when creating content for social media:

1. Visualize Your Message

In today’s day and age, audiences are more attracted to aesthetics and design based advertisements rather than ads dominated with text. Users are less likely to ignore posts that are visually striking and straight to the point. A picture is worth a thousand words so when creating a post, choose an image that is cohesive and relevant to the message you are trying to convey. Visually engaging content tends to receive more likes and comments which has a higher chance of getting shared on other platforms.

2. Use High-Quality Images

The quality of the images you post represents the quality of your brand. Posting pixelated or blurry images will lead audiences to believe your brand is not professional or legitimate. Posting high quality images will generate traffic, garner more profile visits, and promote user engagement which will ultimately increase sales and business opportunities.

3. Use Hashtags

Hashtags play a large role in social media as they help users find relevant content and allows them to connect with similar users or brands. Including hashtags in your posts will increase your click through rate as well as generate likes and shares. When creating hashtags, always remember to keep them relevant to the content, straight forward, and simple.

4. Create Intriguing Captions

When creating captions, it is essential for the text to compliment the image. If your captions are not related to your visuals, confusion will arise and your message will not be received. In addition, adding humor will make your brand stand out and leave a memorable impression.

Not only do captions give your brand an opportunity to go more in depth, it allows you to establish a call to action.

5. Tag Relevant Brands and Influencers

If you post content that relates to other brands or certain influencers, be sure to tag them in order to expand your reach and opportunities. Other brands and influencers are more likely to interact with your content if they are directly tagged. This is an efficient way to engage with their followers as well as create potential relationships.

 

Digitizing the Market: How Blockchain Technology is Revolutionizing the Video Advertising Industry

By: Jessica Crandall

“Blockchain” has become a flashy buzzword in the modern global vocabulary, especially in the financial sector. Most will recognize the word “blockchain” from discussions about the rise of cryptocurrency markets such as Bitcoin and the like. However, trends in the global market are indicating that blockchain technology will become relevant in a wide array of fields, including the massively influential video advertising field. In February of 2018, the Interactive Advertising Bureau released a Whitepaper about the market effects of blockchain technology in digital advertising, and the possible future benefits it offers to the video advertising market, primarily increasing efficiency for both ad agencies and content creators. Blockchain will be an intriguing trend to follow in the video advertising industry, and its usage signals an important development in the industry toward more efficient markets, which will have global ramifications.

 

What Is Blockchain?

Before I go any further in examining blockchain technology’s role in video advertising, it is necessary to explain what blockchain actually is and provide a basic outline of how it functions. Blockchain is a network-based ledger of transactions between users, who have permission to enter data, which permanently becomes a part of the blockchain. The network is a decentralized database of information entered by its users, and all of the data can be made visible for each user. Below is a handy graphic that walks through the basic steps of the technology (Source).

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Blockchain in Video Advertising: What We’ve Seen So Far

One of the first signifiers of this growing trend occurred in July of 2017 when DECENT, a blockchain-based content distribution platform launched PUBLIQ, a free application that is built onto DECENT’s existing blockchain network, which allows content creators to post their work onto the blockchain, and develop a “reputation score” based off the number of views and viewer feedback. DECENT claims that this will give ad agencies “frictionless access” to uncensored content, and the “reputation score” ensures that content creators will be more fairly compensated for their work.The network claims to facilitate free and safe distribution between the artist and the buyer. The lexical repository of the brand launch statement includes many buzzwords that often enter into the blockchain conversation, i.e. its efficiency, ease of use, and its safeguarded transaction ledger. Other corporations seeking to take advantage of these same conveniences have rolled out services of a similar model, most notably, Comcast’s advanced advertising group has developed a blockchain method for brands to buy ad space on broadcast or OTT television. This means that marketing agencies and programmers receive data from content publishers that will instruct them on how to target their ad buys, without revealing to them all of the content publisher’s actual data. (Source).

While this service unites global media brands including Comcast, Disney, and Altice, even larger global networks are being formed to integrate such services. 2018 will see the launch of New York Interactive Advertising Exchange, which, in partnership with Nasdaq, will become a marketplace for the buying and selling of future ad inventory by automated contracts for digital ad buys. (Source).

Forecasting the Future

While it seems certain that blockchain technology will be a growing part of the video advertising conversation in the years to come, there remain some stumbling blocks in the way of its large scale usage. There will be some time before ad agencies get on board, and the whole industry can be streamlined. Issues also exist in terms of scale and adaptability to the premium video market, however most professionals in the industry seem to be optimistic about the future efficacy of the blockchain model. Content creators and ad agencies alike should be on the watch for shifting trends in the video content market, especially the effects of the blockchain phenomena that has already taken the financial world by storm, and is showing promise in a diverse array of industries.

Sending Messages with Colors!

By: Liana Saidai

Think of your favorite movie...

Now, think about why it’s your favorite. Is it the storyline and characters you favor? Or is it the striking imagery that accompanies the plot? These elements along with dialogue and sound have the power to influence our opinions about movies. Movies have the ability to tell visual stories and every creative decision made in a film is done with a specific purpose. For example, the way in which a scene is shot, the pace of the music, and the use of color in a film, all communicate subtle messages to the audience.

The significance and use of color however, is an element that is frequently overlooked. We may not be aware of it, but we’re subconsciously attracted to different colors as they evoke certain emotions especially in film.

Here’s a quick guide to what each color signifies:

  RED — love, passion, violence, danger, anger, power, and rage.

RED — love, passion, violence, danger, anger, power, and rage.

  PINK — innocence, sweetness, femininity, playful, empathy, and beauty.

PINK — innocence, sweetness, femininity, playful, empathy, and beauty.

  ORANGE — warmth, sociability, friendly, happiness, exotic, and youth.

ORANGE — warmth, sociability, friendly, happiness, exotic, and youth.

  YELLOW — madness, sickness, insecurity, obsessive, idyllic, and naive.

YELLOW — madness, sickness, insecurity, obsessive, idyllic, and naive.

  GREEN — nature, immaturity, corruption, ominous, darkness, and danger.

GREEN — nature, immaturity, corruption, ominous, darkness, and danger.

  BLUE — cold, isolation, cerebral, melancholy, passivity, and calm.

BLUE — cold, isolation, cerebral, melancholy, passivity, and calm.

  PURPLE — fantasy, ethereal, eroticism, illusory, mystical, and ominous.

PURPLE — fantasy, ethereal, eroticism, illusory, mystical, and ominous.

Just Photoshop it.

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By: Nikita Patel

Girl 1: My chin looks sooo big in this picture.

Girl 2: Who cares? Just Photoshop it. It’s so easy you can do it on this app.

We have become accustomed to a world of filters and editing that it is now second nature to alter the way we look.

Everything from political campaigns to product packaging has been altered somehow. There are three main positions people take on the digital enhancing debate.

1) Digital enhancing of any published image should not be allowed.

2) Digitally enhancing published images should be allowed

3) Digitally enhancing published images should be allowed if they come with a warning label.

Those against the issue say photoshopping and enhancing photos can cause unrealistic expectations that can ultimately lead to eating disorders and problems with self-esteem. Multiple celebrities have shown their distaste with digital enhancing including Kate Winslet, Brad Pitt and Gigi Hadid, who have opted to not be retouched in any way.

While some say digitally enhancing photos cause unrealistic body images others argue there is no correlation between enhancing photos and mental and physical well-being. Multiple eating disorder specialists and doctors have commented on the subject and have even written books discussing the lack of correlation. Some go as so far as to say using this newfound technology should not be thrown away, but utilized.

Finally, some people believe that digitally altering photos can be allowed, but with a warning message—“Retouched photograph aimed at changing a person’s physical appearance.” This idea was first suggested by a French Parliament member, but did not go over easy with the French government. The government took it as taking away creative power - not as a simple informative warning message.

Whatever side you take on the issue, it is important to discuss and inform your thoughts. In a society ruled by blemish removal and cropping, knowing all sides of the issues at stake can educate society on the impact of digital enhancing published images.

So…what side do you take?

Look Behind-the-Scenes with Luminoustudios and Fiverr Pro!

We had an amazing time working with Fiverr and MeshCanvas! Learn more about our experience and how video production works by watching the video below. 

Luminoustudios, aka Luminous123 on Fiverr Pro, is a one-stop-shop video production company creating content for small businesses and startups, mostly in tech and lifestyle.

What’s a typical day in the life of a doer? We went behind the scenes with Video & Animation Fiverr Pros Sania Jhankar and Reema Dutt of Luminoustudios, aka Luminous123 on Fiverr, on a Short Video Ad shoot in Brooklyn. Watch the video to see their creative team in action, then check out the interview below to learn more about how Sania and Reema use Fiverr Pro to take the friction out of working with clients all around the world so they can focus on what they really love doing: storytelling through video.

 

Tell us a little about yourself. Who you are, where you’re from, what you do on Fiverr.

We are the co-founders of Luminoustudios, a short-form video production company that specializes in creating engaging visual content for brands of all sizes. We produce video content on Fiverr for companies, brands, and people who are looking to tell their story in an effective and affordable way!

Sania and I (Reema Dutt) met in undergrad at NYU. She was studying film and I aspired to join the entertainment and media world, though I wasn’t formally in film school. When we met, we realized over time that we had similar aspirations and complementary skill sets. We did nearly a dozen small videos together in school and shortly after graduation, we began producing feature films. While features were amazing and taught us nearly everything we know about the nuances of production, we realized the life of producing an actual film, until it reaches the market, was long and slow. We wanted to tell more stories, more often, so we could hone our craft further and share it with the world.

This was around the time when entertainment, media and tech were intersecting in a very unique way. We saw a gap in short-form content creation. Video had proliferated the market for some time then, but it never felt like an approachable marketing tool for younger companies to leverage because of budget constraints and resource limitations. Most people felt they had to spend millions to produce an Apple-esque commercial and there were no alternatives. Since we started as indie filmmakers, we were all too familiar with creating high-quality and engaging content with limited resources, so this was how we built our niche and expertise. We serve a very specific market and we know how to create effective video content for that market – whether it be an early stage startup or a midstage enterprise company.

As a global and female-run production company, we offer a unique perspective to the tech world, which shines visibly through our work. Our clientele includes names such as Google andPolaroid, as well as a diverse range of startups like Splacer and PHIND, with a unanimous focus on growth products and brands.

Sania’s from Pune, India and has a BFA from NYU in Film/TV. Reema is from Chicago, IL. She has a BA from NYU in Economics and Journalism; MSc from the London School of Economics and an MA from USC in Global Media and Communications.

How did you get your start? Is Fiverr your full-time Gig, or more of a side hustle?

Producing video content is our full-time focus as Luminoustudios and Fiverr offers us the opportunity to have a wider reach in the market and rev up our business. We’re able to access more clients and strike more partnerships through our work with Fiverr.

So, what exactly are Short Video Ads? Who needs them, and who watches them?

Short Video Ads are 15, 30, 60 or 90-second spots that are primarily produced for online/digital purposes. These ads range in style, but they help convey information or a brand/company’s mission. They either highlight how something works (explainer) or why something exists (commercial). They’re best for early to mid-stage companies that are trying to increase their ROI, build brand awareness and easily communicate to their audience. The best part with short video ads is they can serve many marketing purposes and can be re-cut to serve a larger marketing strategy –  so the same video can be used for social ads, website, trade shows or crowdfunding depending on how efficiently it’s scripted and cut.

Walk us through your video ad creation process. What information do you need from a buyer to set them up for success?

Our focus is to be as strategic and cohesive as possible with our clients to ensure that we’re on-brand when we’re producing video content for them. Our first step is to understand the goal of the video and the key points that they want to convey in the video. Along with that, we always ask for access or product samples so we can inherently understand how it works and how best to creatively convey our client’s story. We also always ask for clients to send us reference videos of styles, moods, and tones that they like so we can develop a concept that is in line with their preferences.

From there, we jump into 4 phases: creative development, prep, production, and post.

How long does the process take, from start to finish? How should a buyer determine their budget?

On average, we ask for about 4-6 weeks to produce quality content. A lot of the timeline depends on how quickly clients get back to us with feedback, as well as how complex the production is. If it requires animation or motion graphics, we sometimes need more time in post.

What are the key elements of a good short-video ad?

1) High-quality footage and audio.

2) A clear and cohesive structure so the information is digestible.

3) An engaging pace so it’s not too slow or too fast.

4) A clear call to action.

5) A consistent aesthetic that matches a brand’s voice.

Tell us a little bit more about working with Mesh Canvas. How did you construct the ad that we see in the behind-the-scenes video?

Mesh Canvas was a lot of fun for us, especially because the client gave us creative freedom to explore engaging and upbeat options, but they were also super collaborative. The process was similar to what we described above. They shared some samples of what they liked with us, but they also clearly articulated their goals. We were able to suggest some clever takes and ways to make the video effective for the channels they were using to distribute the content. Simultaneously, they sent us samples of the photos themselves and we were able to see first-hand how valuable and useful the product was – this made it easy for us to write a sincere script and a relatable concept. Once the script was finalized, we jumped into prep and a 1-day shoot schedule.

How have your skills grown since joining Fiverr? What are some of your favorite projects or buyers you’ve worked with?

We definitely get more variety when it comes to the type of content we’re producing so this keeps our skills fresh and let’s us perfect them further. Mesh Canvas was certainly a favorite because it was creatively unique for us so we were able to try something new and because we were probably the target market! Haha Both Sania and I could totally see ourselves using the product. We’ve also done a lot of testimonial content on Fiverr that we really enjoy because we’re able to meet some really cool innovators and learn about their journey. It’s very inspiring!

Has working on Fiverr changed the way you think about your profession and/or freelancing?

I don’t think it’s changed the way we think about our profession but it definitely has created more opportunity and an easy avenue to reach our market more deeply and widely. It cuts out a lot of the frustrations that occur in traditional business development.

What are your goals for 2018—and what can we expect next from you?

We definitely hope to keep producing more visual content on Fiverr! Our goal is to delve into the narrative video ad space further where we’re producing ad films, as well as supporting mission and socially-driven entrepreneurs to help them share their stories more broadly.

Read more: https://blog.fiverr.com/behind-the-scenes-with-fiverr-pro-luminoustudios-fiverr/

Luminoustudios Featured Among Top Video Production Companies

It’s hard to imagine a day without video. Whether on a smartphone, a computer, or walking around in the “real world”, consumers are constantly faced with informative, entertaining or promotional videos. This engaging marketing channel has started to replace the traditional copy and still images.

It’s no wonder that businesses are relying on video production companies to help them get their messages across. At Luminoustudios, we’re lucky to work with some amazing clients on their narrative, explainer, crowdfunding, testimonial, and animation videos. Recently, our hard work has started to pay off!

 

Showcasing Dreams

We’re grateful to have had the opportunity to work with a nonprofit that helps young people across the country discover their ambition. When this nonprofit ran their summer IT camp for technology and coding, they decided to produce a video that showcased the student experience.

“We wanted a studio production team that could provide a lot of those resources and do a lot of the leg work, but they also needed to work with us in understanding our narrative.”

We were thrilled that we could fit their needs.

 

Making Voices Heard

We helped our partner develop storyboards and scripts that would share their narrative. Focusing on a single student, we identified several moments in the camp that we wanted to capture, and we walked our partner through our vision.

 

Spreading the Message

We’re excited to report that the video was a highlight for our client, our client’s partner, and the students. In the words of our client:

“One of the things [our partner] talked about was how happy they were with our choice of focusing on one student and their progress throughout the program, rather than just day-to-day activities. They were impressed with being able to really hear that student’s voice because it was important to them that they could communicate at large and with their internal colleagues about the value of their work.”

 

Working Together:

 For our team, it’s about more than the end result. We love to keep our partners happy throughout our work together, and it seems we achieved that:

 “There’s a baseline in any production studio that hiring a good team is important. The camera people need to be creative, dedicated, and really focused on their work. Luminoustudios provides all of this, and they also have all the foundational elements needed to succeed.”

It was a thrill to work with such a purposeful client, and we couldn’t be more grateful of their kind words about our work. These comments and more are a part of our Clutch.

Clutch is a ratings and reviews platform that covers thousands of advertising agencies, marketing agencies, and video production companies. We’re proud to be included in their research, and we can’t wait to see where our clients’ comments take us moving forward.

From Cardboard to Pornography: How VR is Shaping the Future

By: Janine Kim

If you go onto Google and search up the term “Virtual Reality”, you will see piles of articles about this new keyword that are literally published just hours apart. You will also most likely see buzzwords like SXSW (South by Southwest Interactive Conference) and GDC (Game Developer Conference), which are basically the two biggest festivals for video game and interactive digital media geeks. Usually there is one product that steals the limelight. This year, that product, or world is the more accurate term, was virtual reality.

Forget for a moment the constantly predicted trends of automation and artificial intelligence taking away jobs - VR looks like it’s here a lot sooner than that. Oculus Rift, recently acquired by Facebook, launched its 30 VR games today, on March 28th. HTC’s Vive will be launched in April. Sony’s Playstation is planning to launch their new VR series in October, and even that move was described as slow by critics, saying there was a possibility that competitors might swallow up the market by then.

However, Sony’s VR will be able to hook up to the Playstation, eliminating the extra cost of purchasing a computer sophisticated enough to accommodate gear like the Oculus Rift. The overall Virtual Reality market, including VR-compatible PCs, gaming consoles, headsets, and other related devices, is predicted to be worth “$30 billion over the next five years”, as AMD Chief Executive Lisa Su proclaims.

What if I don’t play computer games? You might ask. However, there was something slightly different about the craze surrounding this year’s favored trend, unlike when the Wii came out. As one experiential user summed it up, “VR is the way people will want to experience the world, not just video games. It’s inevitable - VR is the future.

Once you experience it, there’s no going back. It’s a level of immersion that once you get used to, you won’t want it any other way. We’re just on the tip of the iceberg.” Imagine your future children, without needing any knowledge of coding, being able to create their own virtual world through this technology. Interestingly enough, this new technology has the potential to widen economic and educational disparity in user technology, narrow it, or do both.

Depending on how quickly VR can become affordable and accessible for the middle to lower economic classes, it can become a breakthrough tool for them to create and change the world. An example of something similar already happening is the Google cardboard product.

Of course, its quality isn’t the best and its functions are limited compared to the much more expensive VR headsets. However, it is easy-to-use, fun, and most importantly, dirt cheap ($15). Even McDonald’s has caught on by transforming their Happy Meal boxes into VR cardboard goggles.

As with all future-forward technology, there are drawbacks - important, almost sinister drawbacks. As much as VR proves to be an exciting new development in user technology, it also takes cyber bullying to a whole new level. Whereas before users could only chat obscene and offensive words to each other while playing, they can now sexually harass or even attack other users. It is also rather discouraging that virtual reality porn and virtual reality sex are two of the top 10 keywords searched in regards to VR online.

However, even with some scrutiny surrounding VR, it cannot be denied that it opens up many exciting doors into the future. Just which path it will take us into the future, however, critically depends on the next few years of its early and fast development.

Keep an eye out for not only the three hyped-up products all coming out this year (Oculus Rift, HTC Vive, and Sony’s Playstation VR), but also take note of how major corporations like Facebook, Apple, and Google move to integrate this new technology into their products.

 

How Reed Hastings Started Netflix!

Check out VentureBeat's latest ‪#‎startupstory‬ about Netflix! It takes you through how Reed Hastings turned his aspirations into on of the greatest companies around today.  It's so interested to hear how he began and evolved the company through the years.  Inspiring!  
‪#‎netflix‬ ‪#‎reedhastings‬ ‪#‎startups‬ ‪#‎venturebeat‬

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